Celebrity home-tour content outperforms subscriber counts on YouTube.

Evidence

This change in object manifests an entire ecology of video content. There is, for example, the highly produced and popular series on Architectural Digest’s YouTube channel, “Open Door: Inside Celebrity Homes.” The series, which provides a tour of the homes of the rich and famous given by the rich and famous who live in them, is by far the publication’s most popular YouTube series, and views often double or triple the actual number of subscribers of Architectural Digest’s channel. (YouTube metrics usually work in the reverse, with fewer views than subscribers for the most popular YouTube stars.) — Grant Bollmer, Katherine Guinness, The Influencer Factory, 162

Categorization

• CANDY: The stat that celebrity-home-tour views double or triple subscriber counts is a light, tweetable fact about the cultural appetite for interiors.
• XREF: Reinforces the house-as-person infrastructure claim: audiences crave the interior as personhood.