Casino executives aim to act on preferences invisibly, exactly like surveillance capital.

Evidence

The key, one casino executive says in words that are all too familiar, “is figuring out how to leverage technology to act on customers’ preferences [while making] it as invisible—or what I call auto-magic—as possible.” — Shoshana Zuboff, The Age of Surveillance Capitalism, 1435

Categorization

• CANDY: The ‘auto-magic’ quote is a perfect, self-contained coffee-table fact showing casinos and tech firms speaking the same design language.