Carey’s special contribution was that both ritual and transmission views are needed.

Evidence

Carey’s argument was not that one was good and the other bad. It was that a fully developed understanding of communica- tion involved both a ritual and a transmission view and that for a modern society to exist both forms of communication would be at play. This for- mulation, perhaps above all others, is regarded as Carey’s special insight and contribution to communication studies. — James W. Carey, Communication as Culture- Essays on…, 69

Categorization

• DEFINE: Refines the transmission/ritual distinction: they are complementary, not competing, perspectives.
• corroborated: 2 independent passages support this claim — James W. Carey, Communication as Culture- Essays on…, 69