Capitalism must keep finding uncommodified experience to profit from

Evidence

Draper’s genius, meanwhile, is to grasp, and to confront, the paradox of commodification. Yes, capitalism must commodify everything it touches. But at the same time, high exchange value, and thus serious profits, depends on failing to do so fully. If it is to avoid the fate of a school of predators that devours its prey so efficiently that it starves to death, capitalism relies on there being an endless supply of experiential values for its exchange values to trounce and cannibalise. It must always be discovering and commodifying what has so far escaped it. — Yanis Varoufakis, Technofeudalism, 129

Categorization

• XREF: Connects to the commodification paradox familiar from Marxist political economy and to themes in the reader’s platform-capitalism work on how platforms extract value from unpaid experiential activity. — connects to: Employers profit precisely because they cannot buy workers’ experience directly. — Yanis Varoufakis, Technofeudalism: What Killed Capitalism, 73; Capitalism requires perpetually unsatiated desire to maintain civilizational growth — David Theo Goldberg, John Solomos, A Companion to Racial and Ethnic Studies, 3420; Profitable capitalism must forever discover new uncommodified emotions to exploit — Yanis Varoufakis, Technofeudalism: What Killed Capitalism, 129 (+7 more)

Broader Connections

• Profitable capitalism must forever discover new uncommodified emotions to exploit #corroborates (0.92) — Yanis Varoufakis, Technofeudalism, 129
• Capitalism’s total subsumption paradoxically requires unsublated exteriors to exploit #corroborates (0.90) — Grant Bollmer, Katherine Guinness, The Influencer Factory, 353
• Capitalism requires perpetually unsatiated desire to maintain civilizational growth #corroborates (0.82) — David Theo Goldberg, John Solomos, A Companion to Racial and Ethnic Studies, 3420
• Inherent dissatisfaction is endlessly sellable to capitalism #corroborates (0.80) — Mark Fisher (edited by Darren Ambrose), K-Punk, 2250
• Profit arises from labour’s uncommodifiable experiential dimension #expands (0.78)
• Capitalism profits most from labor it never commodifies or pays #expands (0.75) — Nick Couldry & Ulises A. Mejias, The Costs of Connection, 214
• The discourse of creativity masks real needs that capitalism cannot actually satisfy #expands (0.72) — Max Haiven, Cultures of Financialization, 572