By the early 2010s most streamers defined themselves as binge watchers

Evidence

A Netflix poll of TV streamers found that 61 percent defined their viewing style as binge watching, which meant two to six episodes at a sitting. Grant McCracken, a cultural anthropologist paid by Netflix to investigate (and promote) the habit, reported that “TV viewers are no longer zoning out as a way to forget about their day, they are tuning in, on their own schedule, to a different world. Getting immersed in multiple episodes or even multiple seasons of a show over a few weeks is a new kind of escapism that is especially welcomed today.” — Tim Wu, The Attention Merchants, 1100

Categorization

• CANDY: The 61 percent self-identified binge-watching figure and the ‘tuning in vs. zoning out’ quote are punchy conversational facts about how TV viewing habits shifted.
• SHARE: Worth sending to a media-studies friend tracking the shift from passive zoning out to deliberate binge immersion.
• XREF: connects to: Binge watching was a fan-coined term from the 1990s, mainstreamed only by 2013 Netflix — Tim Wu, The Attention Merchants, 1114

Broader Connections

• Binge watching was a fan-coined term from the 1990s, mainstreamed only by 2013 Netflix #expands (0.80) — Tim Wu, The Attention Merchants, 1114