By 1930 print advertising had already peaked despite its grandest claims

Evidence

The possibilities of electronic media and the Internet still lay in the future. Thanks to the rise of advertising, the world seemed cluttered with come-ons, but these were still confined to newspapers, magazines, posters, billboards, and leaflets. And yet unbeknownst to most of those making the most grandiose claims for advertising, some of its best days were already behind it. — Tim Wu, The Attention Merchants, 251

Categorization

• XREF: Reverses the standard arc that advertising kept growing; parallels the reader’s theme of attention harvests peaking before their technological successors. — connects to: American ad spending grew roughly fortyfold between 1914 and 1929. — Tim Wu, The Attention Merchants, 245