Breakout Gen Z stars treat fame as self-enrichment, not cultural influence.

Evidence

For the Gen Z stars who did break out, they assumed the entire point of becoming famous was self-enrichment rather than cultural influence. Emma Chamberlain made the miraculous upgrade from homey bedroom videos to Louis Vuitton fashion shows, and what did she do with her new platform? She worked with her talent agency to open Chamberlain Coffee, a commodity business. — W. David Marx, Blank Space, 676