Branding yourself is promoted as an essential Web 2.0 career strategy.

Evidence

Fitton’s story is extremely unusual, but Web 2.0 experts and self-branding consultants attest that it is consummately achievable. The key element? Self-branding. The idea of turning yourself into a brand is now presented as an essential Web 2.0 strategy, and is firmly instilled in modern business culture. — Alice E. Marwick, Status Update, 413

Categorization

• SEED: The gap between the rare success story and its promise as universally achievable is a strong critical-framing angle for an essay on creator-economy myths.
• XREF: connects to: The Web enabled individuals to apply corporate branding strategies to themselves — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 466; Self-branding succeeds for few yet is promoted as a universal fix — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 525; Self-branding arose from corporate branding models applied to individual workers — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 416

Broader Connections

• Self-branding succeeds for few yet is promoted as a universal fix #corroborates (0.85) — Alice E. Marwick, Status Update, 525
• The Web enabled individuals to apply corporate branding strategies to themselves #qualifies (0.80) — Alice E. Marwick, Status Update, 466
• Self-branding arose from corporate branding models applied to individual workers #corroborates (0.80) — Alice E. Marwick, Status Update, 416