Brand protection against one’s double is a paralyzing paradox

Evidence

Do nothing, and you lose all control. Try for control, and you concede to being a two-bit shill: some hawk books, some hawk toilets, it’s all the same hustle. Real Roth does not sue, opting instead for a wild journey impersonating his impersonator through the West Bank and beyond. — Naomi Klein, Doppelganger, 463

Categorization

• XREF: connects to: Publishing doubts about models can conflict with protecting one’s business interests — Donald MacKenzie, An Engine, Not a Camera: How Financial…, 815