Brand advertisers avoided political sites even with huge traffic

Evidence

While its financials have never been fully public, there is good reason to believe it has never turned a solid profit. For one thing, advertisers categorized The Huffington Post as political commentary, and generally, the big-brand advertisers, the Fortune 500, despite the numbers weren’t willing to put their names on HuffPo’s pages. — Tim Wu, The Attention Merchants, 956

Categorization

• SHARE: Nerdy media-economics tidbit worth sending to someone tracking brand-safety and ad-placement politics.