Blogshop owners coined euphemistic terms like preloved to revalue used clothing

Evidence

These blogshop owners initially began by selling used clothing which they promoted through photographs of themselves in the outfit while engaging in revelries with their friends, or while specially modeled in the makeshift spaces of their bedrooms and homes. They even developed a nuanced vocabulary to hierarchize and inscribe value to their old clothes, with “preloved” use to indicate that an item of clothing has been worn several times; and “vintage” used to describe clothing that may not be actually from a different era but instead just out of the current fashion cycle and probably carrying light damage. — Crystal Abidin and Megan Lindsay Brown (eds.), Microcelebrity Around the Globe, 585

Categorization

• DEFINE: Documents vernacular euphemisms that repackage second-hand clothes; ‘preloved’ and ‘vintage’ as value-hierarchizing vocabulary.
• SHARE: For a friend in fashion economics: evidence that secondhand clothing markets invented marketing vocabulary before mainstream resale platforms.