Blog-journalism’s lack of objectivity norms turns writers into micro-celebrities

Evidence

But because Valleywag was a blog rather than a newspaper, and did not adhere to any sort of objective standard of journalism, the writers were encouraged to put themselves into the stories. As a result, their opinions and beliefs became part of the story and the brand. Since most of the Valleywag staff were freelance writers, they too engaged in micro-celebrity practices such as frequent twittering, maintaining personal blogs, talking to fans, and so on. — Alice E. Marwick, Status Update, 352

Categorization

• DEFINE: Illustrates micro-celebrity as a practice (twittering, blogging, fan engagement) rather than a status.
• XREF: connects to: Micro-celebrity requires deliberately commodifying the self into a marketable persona — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 278; Achieved micro-celebrity is a deliberate self-presentation strategy, not a social position — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 277; Journalism’s truth-falsehood distinction directly opposes platforms’ radical indifference to content — Shoshana Zuboff, The Age of Surveillance Capitalism, 1610

Broader Connections

• Micro-celebrity requires deliberately commodifying the self into a marketable persona #expands (0.78) — Alice E. Marwick, Status Update, 278
• Achieved micro-celebrity is a deliberate self-presentation strategy, not a social position #expands (0.75) — Alice E. Marwick, Status Update, 277
• Journalism’s truth-falsehood distinction directly opposes platforms’ radical indifference to content #corroborates (0.72) — Shoshana Zuboff, The Age of Surveillance Capitalism, 1610