Blankness made Gen Z creators adaptable to luxury brand image-making

Evidence

Chamberlain was one of the few Gen Z internet-born creators to break into mainstream institutions. She first rose to fame as a relatable video diarist, openly discussing her acne and the mundane details of her life. Unlike many of her peers, she avoided the sociopathic antics that defined influencer culture, making her a natural fit when luxury brands became eager to connect with Gen Z. When Louis Vuitton partnered with Chamberlain, The Face noted that the collaboration “radically changed the idea of who luxury brands deemed ‘acceptable’ and what was considered possible for creators.” She was goofy, but her face and body were blank enough to be molded to fit any brand’s image. — W. David Marx, Blank Space, 674

Categorization

• DEFINE: Concretely illustrates what ‘blankness’ means as an aesthetic trait — a neutral, moldable surface that lets brands project onto the person.
• XREF: Ties directly to the book’s core ‘omnivore monoculture’ thesis: Chamberlain’s blankness is the mechanism by which flattened taste is installed.