Black realtors used the alternative title realtist because whites monopolized realtor.

Evidence

Whites farther down Mozley Place understood what was happening, especially after John Calhoun paid visits to the Turner and Ogletree homes. Calhoun’s business cards described him as a “realtist”—the job title used by black real-estate agents who were denied membership in the whites-only NAREB and, as a result, prohibited from using its copyrighted title of “realtor.” The occupational semantics spoke volumes about the segregated nature of the real-estate market. … In response, some whites tried to keep their neighbors from selling. “Well, they had committees come down and suggest that we stay down there and be on the fence and let the colored live there,” recalled Maybelle Turner. “They said they didn’t blame me, but that they wished that I wouldn’t sell, being down there, and stay and protect them.” The Turners realized, however, that their neighbors only wanted them to stay on the front lines of defense because they feared blacks would then become their next-door neighbors. “I told them that if they objected so much to me selling,” Ed Turner scoffed, “they could move on down there to my place, but they didn’t want to do that.” — Kevin M. Kruse, White Flight, 152

Categorization

• XREF: Connects to the reader’s interest in how segregated institutions created parallel occupational categories and infrastructures, and how neighborhood defense operated through small local social pressure before legal retreat. — connects to: Atlanta realtors formally obligated themselves not to sell to blacks in white areas — Kevin M. Kruse, White Flight: Atlanta and the Making of…, 147; Professional real-estate doctrine convinced white homeowners that black entry destroyed property values — Kevin M. Kruse, White Flight: Atlanta and the Making of…, 148
• DEFINE: Defines realtist versus realtor as a segregation-created occupational term.

Broader Connections

• Professional real-estate doctrine convinced white homeowners that black entry destroyed property values #expands (0.75) — Kevin M. Kruse, White Flight, 148