Black influencers are underpaid versus whites for identical promotional labor.

Evidence

It is widely known that Black influencers are, as Shani Orgad and Rosalind Gill put it, “likely to be underpaid by brands relative to their white counterparts undertaking identical promotional labor.” Race impacts the visibility and income opportunities afforded almost all influencers. Marketers assume, to use the words of one, that “Black influencers are not able to deliver the results (i.e. sales, followers etc.) that white influencers are able to,” even if follower counts are the same, leading to racialized interpretations of metrics and unequal pay for otherwise equivalent labor. — Grant Bollmer, Katherine Guinness, The Influencer Factory, 35