Beyoncé crossed genre boundaries while expanding into consumer goods

Evidence

Unlike Swift, Beyoncé pushed genre boundaries. She dabbled in country with “Daddy Lessons” (2016), explored bridge-and-tunnel house music on Renaissance (2022), and reinterpreted country again with Cowboy Carter (2024). Like many twenty-first-century artists, she also expanded into consumer goods, launching the hair care line Cécred and partnering with Moët Hennessy to create a Texas-finished rye whisky, SirDavis. — W. David Marx, Blank Space, 637