Believing surveillance capitalism is inevitable is itself a form of capitulation

Evidence

Whatever has gone wrong, the responsibility to right it is renewed with each generation. Pity us and those who come next if we forfeit a human future to powerful companies and a rogue capitalism that fail to honor our needs or serve our genuine interests. Worse still would be our own voiceless capitulation to the message of inevitability that is power’s velvet-gloved right hand. — Shoshana Zuboff, The Age of Surveillance Capitalism, 1652

Categorization

• DEFINE: Names ‘the message of inevitability’ as a rhetorical weapon of power — a core concept in the book’s argument.
• XREF: Connects to Gramsci’s hegemony and the naturalization of dominant ideology; also echoes Naomi Klein’s ‘there is no alternative’ critique. — connects to: Surveillance capitalism’s inevitabilist ideology presents its power as natural like a glacier — Shoshana Zuboff, The Age of Surveillance Capitalism, 1258; Utopian techno rhetoric is strategic propaganda that legitimates surveillance capitalism’s drive toward totality — Shoshana Zuboff, The Age of Surveillance Capitalism, 1284; Institutionalization made surveillance capitalism’s practices appear necessary and inevitable — Shoshana Zuboff, The Age of Surveillance Capitalism, 388 (+1 more)

Broader Connections

• Institutionalization made surveillance capitalism’s practices appear necessary and inevitable #expands (0.80) — Shoshana Zuboff, The Age of Surveillance Capitalism, 388