Behavioral monitoring alone is incomplete without also modifying the behavior it tracks.

Evidence

MacKay stressed that the transmission and monitoring of sensor data were only part of the story. The route was not enough; it had to be the routing. He argued for a “reverse process” of telestimulation that would not only monitor behavior but also reveal how it could be modified and optimized, providing what he regarded as “a remote dialogue between the subject and the experimenter.” — Shoshana Zuboff, The Age of Surveillance Capitalism, 639

Categorization

• XREF: This ‘reverse process’ of telestimulation — monitor then modify — foreshadows the ‘economies of action’ concept that defines surveillance capitalism’s interventionist turn, complementing the behavioral-surplus machinery described elsewhere in the book. — connects to: Only human beings modify their behavior because they are being observed

Broader Connections

• Only human beings modify their behavior because they are being observed #complicates (0.75)