Becoming a brand forecloses the prerogative to change oneself permanently.

Evidence

Good brands are immune to fundamental transformation. Conceding to having become one at age thirty would have meant foreclosing on what I saw as my prerogative to change, evolve, and hopefully improve. It would have locked me into performing this particular version of me, indefinitely. — Naomi Klein, Doppelganger, 168

Categorization

• XREF: Connects to the reader’s ongoing work on identity, performance, and the erasure of selfhood — parallels Klein’s Mirror World reading of algorithmic identity.