Avatar’s fantasy escape from modernity depends on the very technology it disavows

Evidence

Sully, the marine who is “really” a tree-hugging primitive, is a paradigm of that late-capitalist subjectivity which disavows its modernity. There’s something wonderfully ironic about the fact that Sully’s — and our — identification with the Na’vi depends upon the very advanced technology that the Na’vi’s way of life makes impossible. — Mark Fisher (edited by Darren Ambrose), K-Punk, 594

Categorization

  • ADDENDUM: Relevant to the grafted essay contrast between technological and organic; the fantasy of becoming-native-organic in Avatar parallels imaginary returns to ‘purity’.