Avant-garde iconoclasm gets commodified into advertising

Evidence

There is no longer either kitsch or intransigent modernism in art. Advertising has absorbed surrealism and the champions of this movement have given their blessing to this commercialization of their own murderous attacks on culture in the name of hostility to the same. — Theodor W. Adorno, The Culture Industry, 113

Categorization

• XREF: Predates and pairs with later analyses of punk, street art, and co-option of counterculture; the pattern Adorno names here is the template. — connects to: Reclaiming a stripped radical aesthetic can restore politics emptied from it by advertising — Mark Fisher, Ghosts of My Life: Writings on…, 474
• CANDY: A pithy, quotable move: surrealists blessing the commercialization of their own attacks.