Automatic moral activation fails to drive behavior for people weakly attached to a group.

Evidence

It is possible that the activation of loyalty and authority in contexts similar to that of our study occurs fairly automatically and thus is largely independent of individual characteristics such as attachment and glorification. Its translation into behavior, however, may not be as automatic. For instance, for low glorifiers (low attached), automatic activation of the loyalty/authority principles would not necessarily turn into a congruent behavior, and may even lead to its opposite (Wheeler et al., 2007), either because of the perceived contrast between the activated construct(s) and the self, or because of a deliberate decision by the individual to display a behavior consistent with one’s sense of self (as opposed to the principle that is activated). — Roderick M. Kramer, Geoffrey J. Leonardelli, Robert W. Livingston, Social Cognition, Social Identity, and…, 2144

Categorization

• XREF: Complicates the Allport thread: ingroup threat can shift moral foundations, but the cognitive activation only embeds behavior when group attachment/glorification is high — connecting activation to prior claims about identification moderating prejudice.
• corroborated: 2 independent passages support this claim — Roderick M. Kramer, Geoffrey J. Leonardelli, Robert W. Livingston, Social Cognition, Social Identity, and…, 2144