Auto companies will become data suppliers to tech behemoths rather than rivals.

Evidence

The data companies were once regarded as mere “suppliers,” but it is more likely that the auto companies will become suppliers to the data behemoths. “Google tries to accompany people throughout their day, to generate data and then use that data for economic gain,” acknowledges Daimler’s CEO. “It’s at that point where a conflict with Google seems preprogrammed.” Google and Amazon are already locked in competition for the dashboard of your car, where their systems will control all communication and applications. From there it is a short step to telemetry and related data. — Shoshana Zuboff, The Age of Surveillance Capitalism, 678

Categorization

• XREF: Reverses the expected automotive-vs-tech rivalry narrative and connects to surveillance capitalism’s supplier-behemoth asymmetry theme.