Authoritarian personality theory reframed stereotypes as pathological individual cognition.

Evidence

With the publication of The Authoritarian Personality (Adorno et al ., 1982 [ 1950 ]), stereotypes began to be considered manifestations of a general prejudiced attitude. Stereotypes were viewed less as pictures in people’s heads, but more as pathologies of individual cognition. Their source was intra-individual, intra-psychic personality dynamics and (pre)dispositions, which were thought to predict prejudice and discriminatory behaviour. As pathologies of social cognition, stereotypes were seen as cognitive products that were rigidly held in order to protect against ambivalence and ambiguity. — Cristian Tileagă, The Nature of Prejudice, 182

Categorization

  • XREF: The Adorno et al. project later drew the famous ‘working-class authoritarianism’ critique from Lipset, and connects to The Authoritarian Personality’s disputed methodology.