Audiences know corporate horror intimately yet remain passive by choice

Evidence

So many things today seem like they should induce this traumatic encounter but are met instead with a slow shrug that indicates that the truth has been known all along, and nothing can be done. Call it “enlightened false consciousness” or a “decline of symbolic efficiency.” It’s not like we do not know the reality of the world, the horror of the corporate appropriation of everything, of how this appropriation will increasingly render more and more as surplus population to be discarded, forgotten, beyond the boundaries of capital. Instead, if I cannot go back to unknowing, if I cannot will myself into ignorance, I will know very well about the awfulness of the present and simply not care about it or, perhaps slightly better, convince myself that there is no alternative to the present. — Grant Bollmer, Katherine Guinness, The Influencer Factory, 392

Categorization

  • XREF: Contrasts with the reader’s earlier material on silence: this is the flip side of ‘the desire for silence’ — the affective deadening that makes knowing itself a defense.