Anti-commercialism in programming can yield strong commercial success

Evidence

A Charlie Brown Christmas proved once again the counterintuitive truth that anti-commercialism could yield great commercial success; and so it did, earning high ratings for CBS and excellent exposure for its sponsor, Coca-Cola. — Tim Wu, The Attention Merchants, 580

Categorization

• ADDENDUM: Directly parallels the ‘Grafting & Growth’ essay’s argument pattern about counterintuitive success? Actually closer to a general media thesis, but the anti-commercialism-as-commercial-success dynamic is a strong thread for the attention-industry history.
• XREF: connects to: Early internet programmers and even CEOs resisted advertising on principle as intrusive — Tim Wu, The Attention Merchants, 728

Broader Connections

• Early internet programmers and even CEOs resisted advertising on principle as intrusive #corroborates (0.78) — Tim Wu, The Attention Merchants, 728