Anthropomorphic market imagery reinforces rather than demystifies the market’s power

Evidence

However, all visual attempts to make sense of finance’s unfolding spectacle ultimately surrendered to its abstraction, ā€œreinforcing the overwhelming power of the market by anthropomorphically depicting it as a kind of sentient being, one quite beyond the comprehension of individual human actorsā€ (P. Knight 2016, 103). — Aris Komporozos-Athanasiou, Speculative Communities, 266

Categorization

  • DEEPTHINKING: A genuinely counterintuitive claim about representation: drawing the market as a monster or animal doesn’t render it graspable but reifies it as a superhuman sentient force — the metaphor backfires on its own purpose.
  • SEED: Essay angle: ā€˜Why every cartoon of a bloated bull or octopus actually serves the market it mocks’ — how satirical representation can function as legitimation.
  • XREF: connects to: Visual metaphors of market animals ultimately reinforce finance’s abstraction rather than explain it.; Insect metaphors for human collectivity obscure capitalism’s human costs. — Nick Couldry & Ulises A. Mejias, The Costs of Connection: How Data Is…, 478; Markets generate wealth through disposable metaphors, not coherent narratives — Max Haiven, Cultures of Financialization, 136 (+1 more)

Broader Connections