Angry online responses to moral offenses drive content to go viral

Evidence

We know from previous research that highly emotional content such as this is more likely to go viral as it tends to cause ‘moral outrage’ or the tendency for people to express their anger online at offensive material (a much easier option than confronting someone face to face, in the real world). — Sander van der Linden, Foolproof, 456

Categorization

• XREF: connects to: Emotionally charged content spreads better, so platforms optimize for outrage — W. David Marx, Blank Space: A Cultural History of the…, 487

Broader Connections

• Emotionally charged content spreads better, so platforms optimize for outrage #expands (0.85) — W. David Marx, Blank Space, 487