An artwork can consist solely of directing attention to existing things.

Evidence

Eleanor Coppola has designated a number of windows in all parts of San Francisco as visual landmarks,” and it went on to explain why: “Her purpose in this project is to bring to the attention of the whole community, art that exists in its own context, where it is found.” She hadn’t “done” anything to the windows. She had just noticed them—spied the way that the soapy scrub-marks on the glass of a desultory appliance shop could, if truly seen, rival Monet’s water lilies for the simple shock of poignant beauty. — The Friends of Attention, Attensity!, 374

Categorization

  • DEFINE: Concrete instance of what ‘attention as art’ means when no object is made or altered.
  • SEED: Essay angle: art that only frames attention — the Windows participatory scavenger-hunt model as an anti-fracking practice.