Amos ‘n’ Andy was the first broadcast show audiences scheduled their lives around

Evidence

By the end of 1929, Amos ’n’ Andy had become a craze, and the first bona fide hit serial in broadcast history—and the first show people refused to miss, arranging their time around it. — Tim Wu, The Attention Merchants, 314

Categorization

  • DEFINE: A useful anchor for defining what changed with early radio: the first content that retrained daily time-keeping habits.
  • XREF: connects to: Amos ‘n’ Andy converted NBC into a seller of audience attention — Tim Wu, The Attention Merchants, 323; Amos ‘n’ Andy marked radio’s decisive turning point

Broader Connections