Ambiguity in a symbol’s meaning weakens its status signal.

Evidence

When different groups use the same symbol, multiple meanings may emerge. In the 1980s, conservative, pro-business French youth wore stodgy tassel loafers as a subtle protest against the Socialist government. But French leftist youth also started to wear those same shoes to get better tables at upscale restaurants. This diminished the loafer’s political valences. With the need for interpretability, symbols tend to weaken when meanings become ambiguous. And in most cases, rivals don’t like sharing the same symbols anyway. — W. David Marx, Status and Culture, 228

Categorization

  • SEED: The tassel loafer story (political protest vs. table-getting) is a vivid anecdote usable in a piece on how symbols decay when groups co-opt them.
  • XREF: connects to: Single status symbols fail to impress unless they match surrounding context. — W. David Marx, Status and Culture: How Our Desire for…, 255; Fragmented cultural symbols now hold diametrically opposed meanings simultaneously — Hall, Stuart, Essential Essays, Volume 1, 727; Status symbols create a tradeoff between exclusivity and legibility to outsiders — W. David Marx, Status and Culture: How Our Desire for…, 224 (+4 more)

Broader Connections