Algorithmic persuasion is two-way and recursive where broadcast advertising was one-way.
Evidence
Hugely, is the answer. Don had a talent to invent ways to instil manufactured desires in us. But it was a one-way street. Through the medium of television, or large billboards in cities and along highways, Don would implant longings into our subconscious. That was that. However, with cloud-based Alexa-like devices in Don’s place, we find ourselves in a permanently active two-way street between our soul and the cloud-based system hiding behind Alexa’s soothing voice. In the words of the philosophers, Alexa ensnares us in the most dialectical of infinite regresses. — Yanis Varoufakis, Technofeudalism, 271
Categorization
- XREF: Connects to the reader’s prior notes on information overload and attention capture: the two-way loop is the mechanism by which platforms turn attention into a rentable resource. — connects to: Even seemingly one-way relations involve hidden reciprocal influence from the audience. — Georg Simmel, on individuality and social forms_…, 218; Mad Men-era advertising allowed consumers a fighting chance that algorithm-driven persuasion does not.; Algorithmic persuasion outmatches human advertising because it is systemic — Yanis Varoufakis, Technofeudalism: What Killed Capitalism, 269
- corroborated: 2 independent passages support this claim — Yanis Varoufakis, Technofeudalism: What Killed Capitalism, 271
Broader Connections
- Even seemingly one-way relations involve hidden reciprocal influence from the audience.
#complicates(0.82) — Georg Simmel, on individuality and social forms_…, 218 - Mad Men-era advertising allowed consumers a fighting chance that algorithm-driven persuasion does not.
#expands(0.78)