Algorithmic personalization fragments viewing into solipsistic echo chambers that block encounter with the other

Evidence

With the subdivision of Netflix accounts into individual household members, a mother receives different selections than her child, and different Match scores to boot; Pitch Perfect might show a Match score of 99 percent for one individual, but 33 percent for their spouse. Through algorithmic processes, the manner in which we consume TV as well as the content of what we choose is tilted toward an individualism and immediatism where we can instantly summon a “viewing experience” that is highly customized to our profile; we swim in a shitstream of our own excretive analytics, TV as safe space. … Both our information and our entertainment are tailored, including in media beyond the televisual: the Netflix style of immediatist consumption has bled into subscriber buffet models for music (Spotify), video games (Shadow), magazines (Next Issue), audio-books (Audible) and more. And all this personalization upholds a permalingering mirror stage, a fortress of the imaginary, minimizing the possibility for mediations of the other. — Anna Kornbluh, Immediacy, or The Style of Too Late…, 209

Categorization

  • XREF: The ‘permalingering mirror stage, a fortress of the imaginary’ is a direct Lacanian frame that also connects to Jameson’s account of late-capitalist subjectivity; reader can trace this mediation-preserving argument against her own defense of mediation. — connects to: Algorithmic personalization erodes the shared public space that allows surprise — Mark Fisher (edited by Darren Ambrose), K-Punk: The Collected and Unpublished…, 1287; Filter bubbles personalize content invisibly unlike self-chosen echo chambers — Sander van der Linden, Foolproof: Why Misinformation Infects…, 392; Algorithm-curated feeds amplify like-minded information sharing more than self-curated platforms — Sander van der Linden, Foolproof: Why Misinformation Infects…, 446 (+1 more)
  • ADDENDUM: This concretely illustrates immediacy’s collapse of mediation that reader is tracking — can serve as a worked example alongside the three published articles.