Algorithmic ad revenue profits from outrage and affirmation equally.

Evidence

As a result, tension and contradiction are excluded; only opposition remains. This is all the better for the infotech companies, since the algorithm does not distinguish between good and bad clicks. Over 70 percent of Google’s annual revenues are from advertising—roughly $160 billion in 2019—and whether the activity is ecstatic or outraged, impressions are impressions. The scanning proceeds apace; it’s all data. — Anna Kornbluh, Immediacy, or The Style of Too Late…, 101

Categorization

  • XREF: Connects to Jameson’s account of late capitalism and to the reader’s own thesis that immediacy has an economic cause. — connects to: Tiny persuasion effects remain profitable when scaled across millions — Sander van der Linden, Foolproof: Why Misinformation Infects…, 575
  • CANDY: A tweetable gotcha: the algorithm makes no moral distinction, only impressions.