After 2024, MAGA figures claimed the subversive-cool position once held by outsiders.

Evidence

The right found its solution in embracing the digital counter-counterculture and bringing that energy directly into the mainstream conservative movement. And with Trump’s victory in November, the onetime-fringe weirdos were proclaimed the new cultural leaders. After the election, Ian Ward at Politico stated, “It’s not cool or subversive right now to be a Democratic partisan, who are seen as defenders of the status quo. There’s a certain subversiveness to being MAGA.” — W. David Marx, Blank Space, 835

Categorization

• XREF: Reverses the classic sociology of cool (outsiders as subversive) — the mainstream conservative movement now claims subversiveness, which connects to Marx’s death-of-the-sellout mechanism.