Aesthetic style becomes a commodity attribute that aestheticizes everyday life.

Evidence

‘Life-styles’, the culture industry’s recycling of style in art, represent the transformation of an aesthetic category, which once possessed a moment of negativity, into a quality of commodity consumption. The expansion of the role of competing life-styles, the permeation of these styles into the home, the pervasiveness of music, the way in which products have become a direct extension of their advertising image, all these phenomena token a closing of the gap between the culture industry and everyday life itself, and a consequent aestheticization of social reality. — Theodor W. Adorno, The Culture Industry, 61

Categorization

• DEFINE: Defines ‘life-styles’ as the transformation of art’s negativity into commodity consumption — a precise elaboration of pseudo-individuation.
• XREF: connects to: The grey, disenchanted look of the world stems from its commodity character.; Phantasmagoria is aesthetic appearance turned into commodity function. — Dirk Braunstein, Adorno’s Critique of Political Economy, 386; Style ideals of clarity now serve the commodity logic of fast reading. — Fredric Jameson, Marxism and Form, 18 (+1 more)