Advertising techniques originated in the 1800s but matured institutionally in the 1920s

Evidence

7. Advertising history is full of the reinvention of things, and some of these approaches and techniques had technically been invented in the late nineteenth century, at least in some form. However, they reached full institutionalization in the 1920s. — Tim Wu, The Attention Merchants, 1219

Categorization

• XREF: Supports the chapter’s recurring theme that 1920s advertising consolidated earlier inventions into permanent institutions. — connects to: Mass-scale attention harvesting began with advertising in the 1890s-1920s — Tim Wu, The Attention Merchants, 24; Patent medicine advertising pioneered modern advertising techniques — Tim Wu, The Attention Merchants, 88; Advertisers claimed their craft had become a predictive science by 1923 — Tim Wu, The Attention Merchants, 178 (+4 more)

Broader Connections

• Mass-scale attention harvesting began with advertising in the 1890s-1920s #corroborates (0.75) — Tim Wu, The Attention Merchants, 24
• Advertisers claimed their craft had become a predictive science by 1923 #exemplifies (0.75) — Tim Wu, The Attention Merchants, 178
• Patent medicine advertising pioneered modern advertising techniques #responds-to (0.70) — Tim Wu, The Attention Merchants, 88