Advertising supplied nearly ninety percent of Google’s revenue in 2016.

Evidence

According to Alphabet’s account in 2016, its revenues were 90,272,000,000. This included "Google segment revenues of 89.5 billion with revenue growth of 20% year over year and Other Bets revenues of 0.8 billion with revenue growth of 82% year over year." Google Segment advertising revenues were 79,383,000,000, or 88.73 percent of Google Segment revenues. — Shoshana Zuboff, The Age of Surveillance Capitalism, 1879

Categorization

• DEFINE: Hard quantification of what surveillance capitalist revenue streams actually look like.
• CANDY: A striking number: 88.73 percent of Google revenue was ads even at a moment of massive diversification.
• XREF: connects to: Google and Facebook captured nearly all growth in global ad spending by 2016 — Shoshana Zuboff, The Age of Surveillance Capitalism, 504; Behavioral surplus from targeted advertising drove nearly all Google revenue by 2016 — Shoshana Zuboff, The Age of Surveillance Capitalism, 294

Broader Connections

• Behavioral surplus from targeted advertising drove nearly all Google revenue by 2016 #corroborates (0.80) — Shoshana Zuboff, The Age of Surveillance Capitalism, 294