Advertisers weaponized accounting firms to certify bogus health claims

Evidence

To further strengthen the credibility of the claim that the “toasting process” made Luckies “less irritating,” as verified by the surveyed physicians, the advertisement claimed that “the figures quoted have been checked and certified to by LYBRAND, ROSS BROS AND MONTGOMERY. Accountants and Auditors.” — Tim Wu, The Attention Merchants, 1250

Categorization

• SHARE: Someone interested in marketing ethics or the history of corporate audits would find this third-party-certification-of-a-bogus-claim detail worth noting.
• XREF: connects to: Patent medicine makers fabricated doctor endorsements for credibility — Tim Wu, The Attention Merchants, 114

Broader Connections

• Patent medicine makers fabricated doctor endorsements for credibility #corroborates (0.85) — Tim Wu, The Attention Merchants, 114