Advertisers targeted children’s attention because of their reduced self-control
Evidence
Children, of course, have less control over their attention than adults, but when they do pay attention, they open their minds more fully to the messages presented. By the early 1950s advertisers had come to understand the commercial potential of reaching children by television. — Tim Wu, The Attention Merchants, 573
Categorization
- XREF: connects to: Facebook targets vulnerable young users with advertising at emotionally weak moments — Shoshana Zuboff, The Age of Surveillance Capitalism, 957; Children’s advertising manipulates kids into pressing parents for unwanted purchases.