Adults switching channels away from kidsā shows discourages broadcasters from airing them.
Evidence
A predictor of what people watch is the channel to which their television set is tuned. Because of the continuity problem of adults switching channels from childrenās shows, broadcasters shun childrenās programming. They offer animated cartoons on Saturday mornings in which heroes beat up evildoers under the sponsorship of cereal, snack, and toy companies. ā Albert Bandura, Moral Disengagement, 980
Categorization
- CANDY: A pithy, counterintuitive economic logic: the ācontinuity problemā of channel switching rather than content quality explains why kids get junk programming.
- corroborated: 2 independent passages support this claim ā Albert Bandura, Moral Disengagement: How People Do Harmā¦, 980