Adults respond to death reminders with mundane distraction and consumption

Evidence

These diversionary tactics are strikingly similar to what happens when adults think about themselves dying. They react by trying to stop thinking about death and distracting themselves with mundane concerns. Research finds that after a reminder of death, adults also search for “don’t worry, be happy” thoughts. And it is quite common for adults to react to thoughts of death by turning to comfort foods and luxury goods: “Let’s do lunch and go shopping!” — Sheldon Solomon, Jeff Greenberg, Tom Pyszczynski, The Worm at the Core, 140

Categorization

  • XREF: Links to terror management theory’s core claim about death-thought accessibility triggering proximal defenses.
  • SEED: Angle: the consumer economy as a collective death-denial apparatus — ‘retail therapy’ reconsidered as existential buffering.