Adorno’s astrology study extended the Studies in Prejudice into mass-culture products.

Evidence

For Adorno, this represented an extension of Studies in Prejudicefalling in an area between Lowenthal and Guterman’s analysis of speeches and articles by sub-fascist demagogues and the Berkeley study on The Authoritarian Personality. Adorno had already mentioned astrology in his `Theses against Occultism’ in Minima Moralia, and his old suggestion that stereotyped and anti-democratic thinking could be investigated through the products of the culture industry and the mass media was applied at least in part to this complex of phenomena which tended to strengthen the fascist disposition. — Rolf Wiggershaus, The Frankfurt School, 1955

Categorization

• DEFINE: Situates the astrology study precisely within the taxonomy of the Studies in Prejudice project, distinguishing it from demagogue-speech analysis and Authoritarian Personality work.