Academic research on internet celebrity has progressed through five distinct historical epochs.

Evidence

Internet celebrities are certainly not a new phenomenon and have been studied in various iterations in the last decade. For instance, as vocational internet celebrities, Influencers in Singapore root their earliest beginnings in blogshop culture in the mid-2000s (see Chapter 4). Considering the rich history and thematic contexts of internet celebrity, this section briefly introduces five epochs of milestone academic research on digital media, that provides the backdrop for the rise of internet celebrity. — Crystal Abidin, Internet Celebrity, 626

Categorization

• XREF: Connects to Abidin’s own framing of Singapore Influencer origins in blogshop culture — useful departure point for a survey reader mapping how regional cases fit the global typology. — connects to: The newest scholarship epoch shifted from platforms to the culture of internet fame itself. — Crystal Abidin, Internet Celebrity: Understanding Fame…, 652; Early internet celebrity scholarship studied platform emergence rather than celebrities themselves. — Crystal Abidin, Internet Celebrity: Understanding Fame…, 627

Broader Connections

• Early internet celebrity scholarship studied platform emergence rather than celebrities themselves. #expands (0.75) — Crystal Abidin, Internet Celebrity, 627