Academic metrics mirror social media influence metrics

Evidence

An upshot of this hyper-competitive system is that job-seekers and those fortunate enough to find full-time employment internalize the “publish or perish” mentality. Moreover, to bolster their tenure files, scholars must demonstrate their productivity in eminently quantifiable ways. “Evidence of scholarly impact” may include a scholar’s citations, h-index, and journal acceptance rates—metrics not all that different from social media producers’ benchmarks for “influence”: blog reach, Twitter followers, and Instagram comments. Though such indexes have long helped to calibrate the career successes of academics, increasingly it is incumbent upon researchers to build these numbers “organically”—through their own social media activities. — Brooke Erin Duffy, (Not) Getting Paid to Do What You Love, 619

Categorization

  • recurring: this claim recurs 2 times within its source
  • XREF: connects to: Academic blogging shifted from collective politics to individual self-promotion — Brooke Erin Duffy, (Not) Getting Paid to Do What You Love:…, 622; Social media metrics convert audience size into a comparable measure of personal status — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 245; Klout algorithmically quantified social media influence and status. — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 252 (+3 more)

Broader Connections