A social medium’s usage norms emerge explicitly through debate, not implicitly.

Evidence

While virtually everyone I met in the tech scene used Twitter, a set of norms governed how information was shared and how the service was used. These norms were not universal to all Twitter users. Since Twitter is open-ended, it is used in many different ways; among fan groups, for example, there is a lot of direct tweeting to celebrities, while teenagers often participate in #hashtag games that show up on the trending topics. Neither were these norms implicit. People had very particular ideas about how Twitter should be used, which were debated in person, on Twitter, at conferences, and on blogs. Sites like Twitctionary and Twittonary attempted to formalize the emerging rules of the medium, but norms were often reinforced through micro-interaction. — Alice E. Marwick, Status Update, 232

Categorization

• DEFINE: Shows that platform norms are constructed and contested rather than given — a foundational concept for understanding influencer platforms.
• XREF: connects to: Consensus is manufactured through the process of debate itself.

Broader Connections

• Consensus is manufactured through the process of debate itself. #complicates (0.75)