A single successful show can shift an entire industry toward nonviolent content.

Evidence

Sesame Street changed commercial children’s programming. The industry opted for nonviolent content with some educational value for children, much to the relief of writers: “You get sick doing that crap. We had to do it for two years because that is what the network wanted. For a while, from every studio, all programs were the superhero variety. We were glad when this phase ended because it had created a penetrance of violence… . We are now using our brains coming up with ways of doing things that do not rely on smashing, hitting, and banging… . Now we are enjoying our work” (Cantor, 1972). — Albert Bandura, Moral Disengagement, 825

Categorization

• CANDY: The detail that Sesame Street, of all shows, pivoted the TV violence industry is a light, surprising dinner-party fact.
• corroborated: 2 independent passages support this claim — Albert Bandura, Moral Disengagement: How People Do Harm…, 825