A show can brand a real building merely by setting its story there

Evidence

Though only the exterior of the building was used for 30 Rock—the interiors were filmed at Silvercup Studios in Long Island City, Queens—the show acted as one of the primary branding mechanisms for Rockefeller Plaza by setting its story within its synergistic space. — Andrew deWaard, Derivative Media, 358

Categorization

Category: Causal Relationships

• XREF: Connects to how set location functions as product placement, and to the book’s core finance-to-form causal thesis being tested.

Related

• A sitcom can brand a real building it never films inside (similarity 0.91)