A shirtless-beach-photo genre functions as a national gendered brand

Evidence

For these men, posting shirtless beach photos in Australian branded swimwear are understood as being an instantly recognizable brand of male Australian influencers that helps distinguish them on the global platform. — Crystal Abidin and Megan Lindsay Brown (eds.), Microcelebrity Around the Globe, 666

Categorization

• FICTION: Useful for crafting character archetypes whose nationality is a branding cue.
• XREF: Tangential to earlier moral-panic items on dress and gendered presentation. — connects to: Influencers’ online personae are exaggerated selves, not inventions — Crystal Abidin and Megan Lindsay Brown (eds.), Microcelebrity Around the Globe:…, 669; A viral venting post can transform a user into an intentional activist microcelebrity — Crystal Abidin and Megan Lindsay Brown (eds.), Microcelebrity Around the Globe:…, 904; Self-branding functions as a neoliberal technology of subjectivity shaping its practitioners. — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 427 (+1 more)

Broader Connections

• Corporate brand logic imposes a forced timeless consistency on personal identity #corroborates (0.82) — Jenny Odell, How to Do Nothing, 552
• Self-branding functions as a neoliberal technology of subjectivity shaping its practitioners. #expands (0.80) — Alice E. Marwick, Status Update, 427