A sequence that times a physical lumpy package delivery to arrive two days after a LinkedIn InMail read receipt increases the chance of an executive-to-executive phone call connection by 35%, because the multi-sensory touch resets attention.
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- XREF: connects to: Multi-channel sequences that combine email, LinkedIn voice notes, and cold calls generate 2.3x more meetings than email-only cadences—provided each persona receives no more than two touchpoints per week and a dead lead is killed after 14 days of no positive signal.